Blogs: Why Blogs Are Important on The World. We are very influenced by the word blog. In day to it is said that the blog is the most effective part of the search engine as well as humans. So there are some debates out there as to whether blogging is still relevant in modern today’s social media marketing environment.
Blog: Why They Are Important
Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy. So I willing to take supervision on the blog to show the importance of blogging for the current time.
Still not convinced blogging is worth the effort? Consider this. Companies that generate 15 blog posts per month average 1,200 new leads per month. And, company blogs increase visitors to their website by 55 percent. Improving SEO is probably the most common reason companies start a blog.
Read: What is Blog?
Research shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm. Note well that Google gives higher priority to sites that create high-quality content that’s relevant to their audience. A blog is a perfect vehicle for sharing the best you have to offer, making your company more interesting and sustaining a presence online.
But SEO is just the tip of the iceberg. Here are five more reasons to start blogging today.
Part 1 of 4
Blogs for Career And Life
1.1. Blogs Refine Your Internal Thoughts
Sitting down and distilling your ideas and insights into structured sentences and paragraphs is an art. Wrangling and wrestling those words into shape will produce clarity from the cloud. Make it a practice every day, and magic happens.
1.2. Blogs Reward The Creator
Creating is one thing, but publishing is another. Being willing to put your ideas “out there” takes bravery and a willingness to be vulnerable. Doubts may stop you. These include:
- Why would anyone want to read my ideas?
- I have nothing new to say.
Overcome your fears and publish your creation. Rewards will come.
1.3. Blogs Amplify Your Humanity
A blog amplified by social networks with simple-to-use interfaces is the intersection of humanity and technology. It is an extension and amplification of our uniqueness, creativity and content to 7 billion people.
The low-friction sharing will amplify who you are to a world that is waiting to hear your voice.
1.4. Blogs Connect us to Our Tribes
Tribes are no longer local but global connections of shared interests and passions. Blogs that are powered by Twitter feeds and online communities allow us to connect to those global tribes… in real time.
Connection with global communities provides insights and networks that can accelerate your learning process, opportunity and success.
You change them and they change you.
1.5. Blogs Give Introverts a Voice
Susan Cain’s book Quiet: The Power of Introverts in a World That Can’t Stop Talking highlights a new opportunity. The introvert now has a voice. It is estimated that 50% of us fit into that category. If you feel that is you then your blog can be your platform to speak to the world, let your personality shine and be heard.
1.6. Blogs Reward The New Age Publishers
Blogs are online magazines, books and resources all rolled into one.
A portal for expression, learning and publishing, they validate our creative content by quantifying attention through retweets, comments and sharing.
1.7. Blogs Embrace The Researchers
In the age of print, making mistakes was expensive and time-consuming. With your online publishing platform you can experiment in real time with no financial risk.
1.8. Blogs Accelerate Discovery
The low friction of the social web allows content creators to bypass the old gatekeepers of editors and publishers. What took years or decades to achieve that important attention can be done in week sand months.
1.9. Blogs Open Borderless World
Opportunity in the past was often limited to “local.” Today your online platform isn’t restricted by geography. The world is now your playpen.
1.10. It Helps to Grow
The consistent and persistent effort of online creation and publishing is a powerful journey in self-discovery and growth. It will be a career enhancer and a life changer. That willingness to be vulnerable, to make mistakes but keep creating will change you.
It is only through the door of risk that growth can enter.
You just have to start.
Part 2 of 4
Blogs for Motivations
2.1. A Passion Project
A blog is your digital portal to share your current passion online. It’s text and multimedia without ink stains or Facebook distractions.
2.2. An Entrepreneur’s Platform
Maybe you’d like to write professionally, working with brands and advertisers to receive compensation for your creativity.
2.3. An Expert’s Expression
A blog is a place where you distill the experiences, thoughts and ideas that you have learned during your education, career and life journey.
The truth lies hidden somewhere in between.
Part 3 of 4
Blogs For Convince
3.1. Be a thought leader
Show your customers you care about your industry, their needs and the quality of the products and services that meet those needs. Share your expertise. Position yourself as a trusted resource. Blogs create the perfect environment for this interactive relationship. Encourage comments. Start a conversation on social media using hashtags, reply to feedback, and answer questions. Think of it as your own public relations forum. An additional benefit is, it may generate actual PR. Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts.
3.2. Gain insight into your audience
Blog analytics help you gauge what your audience is interested in. Track posts by site visits, shares, time on each page, comments, popular subjects, and click thoughts. Use Google Analytics or a variety of other tools to glean important data about your website, social media channels, and blogs.
3.3. Increase your conversion rate
Turning leads into customers is the goal of every company. Did you know 61 percent of U.S. consumers say they’ve made a purchase based solely on a blog? Thirty-one percent say a company’s blog is the second most influential factor in making a purchase.
3.4. Sharpen your skills
Staying ahead of the competition is key to customer loyalty. Blogging forces you to stay ahead of the curve in your industry, constantly thinking of trends and news that will appeal to your audience. And the simple act of writing about your industry will make you think about your industry and business at a deeper, more complex level.
3.5. Make a wise investment
Blogs are cost-effective marketing strategies. Did you know the ROI of content marketing is three times higher than the ROI on paid search? That’s more bang for your buck, simply for writing about what you know best (and what your customers want to know about): your industry. Each blog is your very own long-term asset to be used over and over on social media, in eBooks, email newsletters, or any other form of content marketing that comes along. A blog post that’s well received, for example, might serve as the basis for a webinar. Consider your blog the foundation for building brand awareness, while promoting your products and improving your online reputation. You’ve invested in your website; don’t let it become simply an idle asset. Set yourself apart from the competition and become a relevant player in your industry by investing in blog content, and turning your static website into something dynamic and lead-generating.
The benefits of blogging for your business are undeniable. B2B companies with a blog report generating 67 percent more leads per month. In both the B2C and B2B arenas, blogging has earned its place in marketing strategy. Start using this most effective medium to attract new customers, build relationships with existing ones – and grow your brand’s credibility. To learn more about how to effectively attract new customers, take a look at our eBook, Attraction 101: Content Marketing, and learn the three essential ways to use content marketing for generating interested prospects.
Part 4 of 4
Blogs For Business
4.1. Drive Traffic to Your Website
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
4.2. Increase Your SEO/SERP
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
4.3. Position Your Brand as an Industry Leader
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Your customers additionally benefit from the learning you provide them.
4.4. Develop Better Customer Relationships
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
4.5. It Helps Convert That Traffic Into Leads
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.
Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:
- Visitor comes to website
- Visitor sees call-to-action for a free offer
- Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
- Visitor fills out form, submits information, and receives the free offer
If you scroll down in this blog post, you’ll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call-to-action buttons… and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.
4.6. It Helps to Establish The Authority
The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.
Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?
“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:
- If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
- Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
- Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.
4.7. It Drives on Long-term Results
You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:
- Trip to Hawaii
- Going to the gym
Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean:
Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.
It’s not done.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:
So while you’re hitting your snooze alarm, surfing in Hawaii, and pumping iron, you’re also driving traffic and leads. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.
In fact, about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.
We call these types of blog posts “compounding” posts. Not every blog post will fit into this category, but the more evergreen blog posts you write, the more likely it is that you’ll land on one of those compounding blog posts. In our own research, we’ve found that about 1 in every 10 blog posts end up being compounding blog posts.
To me (and hopefully to you), this demonstrates the scalibility of business blogging. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done.
If you’d like to learn more about the long-term impact of blogging and how to reap even more benefits from the blog posts that are ranking in organic search for your business, check out this blog post, “The Blogging Tactic No One Is Talking About: Optimizing the Past”.
4.8. It Tests The Customer Bucket
There are other reasons businesses might want to blog, but I think they’re smaller and stray from the core benefits of blogging.
For instance, I love to use our blog to test out big campaigns on the cheap — before we invest a lot of money and time into their creation. I also love to use our blog to help understand our persona better. And while this shouldn’t be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information — things like product releases or event information. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own property, as opposed to pitching your story to journalists and hoping one of them bites.
These are all great side effects or uses of a business blog, but they’re secondary benefits to me.
If you’re looking to start a business blog or get more investment for one you’ve already started, the reasons above are a great place to start arguing your case.
Keep a rest for maintain the tired on travelling.
Let’s go just ahead for fully stop.
Are you already well underway when it comes to business blogging? Just starting out? Share your thoughts on business blogging below and what you’re looking to get out of it.
I am waiting for your comment…